Creating a memorable presentation goes well beyond having a great idea. In order for a presentation to be memorable, it must captivate the audience’s attention and leave a strong lasting impression. This can’t be achieved without brilliant content, strategically designed slides and the powerful use of effective public speaking techniques.
While there’s a lot that goes into crafting an unforgettable presentation, these tips from world-renowned public speaker Lawrence Mitchell will help you get the process underway.
- Obey the rule of three: When creating your presentation, stick to the rule of three. This means detailing three key points that support your overall message. Discussing more than three ideas will make it harder for your audience to retain the important information you’re providing.
- Strategically arrange your content: How you arrange your content in your speech can affect how well the audience retains it. Research shows structured information is retained up to 40% more accurately and reliably than information presented in a freeform manner. Some structures to consider when crafting your content are past-present-future, cause-effect and comparison-contrast.
- Use visuals effectively: If used correctly, visuals can make it easier for your audience to dissect the information you’re presenting. Rather than cluttering your slides with text (see next point), provide a simple image that complements what you are saying. Be wary of visuals that do not relate to the content, as this can be distracting and take away from your message.
- Limit the amount of text on your slides: Your speech should not be written word-for-word on your slides. Having slides cluttered with content makes it difficult for the audience to pay attention to what you are saying, as they cannot listen and read your slides simultaneously. If you’re adding content to your slides, keep it minimal, and again, make sure it complements what you’re saying without being an exact copy.
- Be creative: Last but not least, you want to make your presentation stand out. There are many different ways you can put your own personal spin on it, and how you do so will depend on the nature of your audience and topic. You can get creative by sharing a personal anecdote, incorporating video or audio, or creating unique visuals.
With these tips from Lawrence Mitchell, you’ll be on your way to creating a memorable presentation.